Blogs

The 5 Scents You Should Never Combine

They say trials and errors lead to great innovations and breakthroughs. But that’s never the case when it comes to mixing scents. Some lead to massive failures, even ruining the notes that set you ...

3 Sweet-Smelling Home Fragrances That Can Elevate Any Mood

We’ve all got our personal favourites when it comes to fragrances. But there are no limits to the number of choices that exist, and if you are someone who loves trying new scents and perfumes, this...

A brief study on the art of perfumery

Perfumery is the art of blending scents using different techniques, such as distillation, extraction and tincturing. They are created by mixing fragrant essential oils or floral absolutes with alco...

Celebs love these fragrance tones

Nothing is more memorable than a good smell. Be it the smell of old books, to that of your favourite flower, everyone’s got their favourite scent that is unique to them- even our favourite celebrit...

An Ode To Oud

The perfume community is growing. More and more people are discovering the art of perfumery, the oud industry is booming too with more and more ouds available in the market. Roughly translated 'oud...

3 Common Reasons Why Your Perfumes Aren't Working (And How To Fix It)

Did you know that a certain smell can take you down the memory lane? Our olfactory receptors detect certain scents that we appreciate and our choice of perfumes are based around the same. But using...

A brief history of perfumes

Perfumes and deodorants have been around for thousands of years. Ancient civilizations, like the Egyptians, Greeks and Romans produced perfumed oils and scented waters for both religious and cosmet...

A guide to choosing the best attar for you

An 'Attar' is an essential oil derived from the steam distillation of plant material. The word 'attar' originates from a botanical term, which is the name of a flower. This Latin name for flowers w...

5 tips to make your scent selection easy

Picking the perfect scent can be a daunting task, especially with all of the different options available. When it comes to choosing the right perfume for yourself, it's easy to get overwhelmed. The...

Overview of the Most Expensive Perfumes in the World

Fragrances form the core of our identity- often certain aromas take you back to treasured memories or people. The more expensive the fragrance you wear, the more unique and sophisticated you feel. ...